This course covers the basics of market research and introduces a number of advanced techniques to gain real and in-depth insight to help make better business decisions.
Explaining how to write a good brief and choose the best agency, it doesn’t stop there; it helps you see how observations from research get crafted into insights and how this can then be measured simply via NPS along a customer experience map. The course is very practical, and rich in case studies and real-life examples that should serve as inspiration for you to go back to your day job complete with new skills, reference templates and inspirational stories to drive your business forward.
Today, the understanding of Market Research applies across all categories (Service and Product – category and country agnostic) and across a diverse range of job titles, not just limited to the learning for Marketing Professionals.
This Intermediate to Advanced level course is well-suited for those with over three years of professional experience and will benefit:
